Category Archives: How To

Articles, discussions and tips from industry experts on how to earn greater profits through owning a liquor license and through good business practices.

How the iPod May Revolutionize the Restaurant Business

By Jon Mejia | Published: July 16, 2010
iPod’s aren’t just about music anymore. There are two guys from Canada who think they can start a revolution in the restaurant industry using the device. Michael Benaroch and Emanuel Vintila, owner of Cluster Systems and Technologies, are now selling point-of-sale terminals to restaurants using an iPod Touch. Waiters enter the order on the iPod, [...]
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How to Make a Margarita Without Having a Full Liquor License

By Jon Mejia | Published: July 14, 2010
A new product by AL-RITE called Steve’s Sugar-free Margarita contains just 12% alcohol. That means you can sell this alcoholic beverage with just a beer and wine license. “We wanted to make a great tasting, sugarfree cocktail that can sell without a liquor license and is kosher, and the truth is it took years to [...]
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How to Pair the Perfect Wine to Cheese and Food

By Jon Mejia | Published: July 12, 2010
Have you ever found yourself in a market staring at an endless wall of wine bottles trying to decide which goes best with the cheese you just bought? If so, the folks at Wisconsin Cheese have come up with a nifty on-line tool that takes the guess work out of pairing wine and cheese. With [...]
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How Bachelor and Bachelorette Parties Can Boost Your Bottom Line

By Jon Mejia | Published: June 28, 2010
WEDDING INDUSTRY STATISTICS A recent study indicates 1/2 of all brides will use a wedding consultant or wedding day coordinator. There are somewhere around 2.5 million weddings every year in the United States. June is the most popular month for weddings, then August, followed by September and October. The average budget for a wedding is [...]
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9 Tips on How To Keep Your Customers Coming Back to Your Bar or Restaurant For More

By Jon Mejia | Published: June 24, 2010
Here are a few tips gleaned from some of our best clients: Have a Public Relation and Marketing Plan Use Social Media Be different from your competition Offer great appetizers, food and drinks Have a beer and wine license or full liquor license Offer beer and wine and distilled spirit tasting events Create a romantic [...]
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The Restaurant Manager’s Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation

By Jon Mejia | Published: June 21, 2010
This book is an invaluable guide for anyone thinking about opening a bar or restaurant. Now in it’s 4th printing, this award winning guide can help you reach your goals with a minimum of missteps. From the type of entity to consider to when setting up your business to the basics of what to look [...]
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How to Make Every Alcoholic Beverage Known to Man, From A to Z

By Jon Mejia | Published: June 17, 2010
Here’s a great resource for home, bar or restaurant. drinkindex.com If you started from the first entry under the letter A and made it to the last entry under letter Z, you will make the Guinness Book of World Records for having too much fun. Keep in mind that this covers just distilled spirits. There’s [...]
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How to Make Your Restaurant Too Tempting to Ignore

By Jon Mejia | Published: June 15, 2010
“I can resist anything but temptation” So said British wit and bon vivant, Oscar Wilde. This quip holds more than a kernel of truth. We are all attracted to temptation. From delicious food and refreshing drinks to works of art and gracious spaces, the human spirit is nourished by the finer things of life. I [...]
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You Don’t Have to Hang a Million Dollars Worth of Mirrors in Your Restaurant to Get Great Publicity, but It Doesn’t Hurt

By Jon Mejia | Published: June 11, 2010
What makes for great publicity? Recently, superstar chef Michel Roux Jr featured a series of rare and historically important mirrors, including one previously owned by former Prime Minster Sir William Gladstone, at the opening of this new restaurant. This little move has gained him media attention from all over the world. If you can get [...]
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How to Make Your Restaurant or Bar the Deal of the Day and Drive In Big Dollars

By Jon Mejia | Published: May 27, 2010
Join Groupon. It’s that easy. What’s Groupon? Watch this short video and you’ll see how this program can work for you. Whether you own a convenience store, bar, restaurant or nightclub, Groupon can bring in a ton of new customers to sample your wares. All you have to do is offer a discount on food, [...]
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