Tag Archives: cocktails

Do You Need a Fixed Bar to Serve Your Customers Cocktails?

By Jon Mejia | Published: July 8, 2010
Answer: No. All you really require is a competent bartender, a state issued full liquor license and a portable bar. Bingo, you’re now offering your customers a full complement of alcoholic beverages. If your restaurant is too small to accommodate a fixed bar, the table-side cocktail service is made to order. “When you don’t have [...]
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How Important are ‘Word of Mouth’ Recommendations to Your Restaurant or Bar?

By Jon Mejia | Published: July 6, 2010
According to a consumer survey conducted during May and June by Market Force Information, the answer is simple. Critical. The results also confirm social media’s increasingly critical role in communicating with restaurant patrons. About half now indicate that they sometimes read online reviews and blog and tweet about restaurants. “Very satisfied” customers — those giving [...]
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Is an Invasion of Gastro-Wagons Coming to Your Town?

By Jon Mejia | Published: May 28, 2010
What do you get when you mix economics, gastronomics and the combustion engine? Why a Gastro-wagon, of course. If you own a brick and mortar restaurant, a mobile component could be a smart addition to your business model. From Korean taco and Indian cuisine trucks in Los Angeles to steaming Belgian waffles in New York [...]
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Your Right to Vote Just Got More Fun and Entertaining

By Jon Mejia | Published: April 20, 2010
I recently posted about a smart new social dining site called LunchWalla that let’s you and your friends vote on where to meet for breakfast, lunch, Happy Hour or dinner. The idea has caught on so well that the LunchWalla guys have now expanded the concept. In addition to dining, you can now vote on [...]
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Lights, Camera, Action!

By Jon Mejia | Published: March 16, 2010
With a very small investment, under $500, you can create a unique marketing tool for your bar or restaurant.  Consider the following information from Online Media Daily: “Online video already accounts for nearly 32% of all time spent online by video viewers, while approximately 70% of respondents report watching online videos both at home and [...]
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