Tag Archives: Happy Hour

How to Pair the Perfect Wine to Cheese and Food

By Jon Mejia | Published: July 12, 2010
Have you ever found yourself in a market staring at an endless wall of wine bottles trying to decide which goes best with the cheese you just bought? If so, the folks at Wisconsin Cheese have come up with a nifty on-line tool that takes the guess work out of pairing wine and cheese. With [...]
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Can a “Local Drink” Philosophy Make Your Customers Happy?

By Jon Mejia | Published: July 7, 2010
The locavore, or local food, movement is all about eating local meats and produce. The idea is to eat food that is fresher and doesn’t have to travel great distances, making the dining experience greener. Locally produced craft beer and locally made wines are, of course, the natural complements to the local food movement. One [...]
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Do You Know Your Immediate Competition?

By Jon Mejia | Published: June 22, 2010
Whether you plan to open a bar or restaurant or if you’ve been in business for a long time, you should research your competition. Do they have a website? Are they involved in social media? Do they have a beer and wine license, a full liquor license or no license at all? What special events [...]
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What Can the Hospitality Industry Teach Bars and Restaurants? Lots!

By Jon Mejia | Published: June 10, 2010
The hospitality industry has learned several important lessons about social media that operators of bar and restaurant owners can apply to enhance their business model. These include: carefully listen to customers and adapt your offerings and messages accordingly speak in your brand’s voice to engage your customers people are just as likely to post a [...]
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Is Your Business One of the 10 Most Wanted (and Profitable) Location-Based Alerts?

By Jon Mejia | Published: June 9, 2010
First off, what is a location-based alert? Answer: The ability to pinpoint the location of a mobile caller or vehicle in transit. Here are the top 10 businesses and categories that customers want to know about: restaurants, tickets for movies and events, weather, sales, pizza, clothing, fast food, electronics, music, and happy hour specials. If [...]
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Geo-Fencing – the Electronic Way to Get Customers In Your Door

By Jon Mejia | Published: May 19, 2010
Geo-fencing technology lets you send your customers text messages when they got close to your bar or restaurant. “It’s like modern-day ZIP Code marketing,” Darren Tristano, executive vice president of Technomic Inc. With this technology, you can let your customers know about the new liquor license you just got, or you can announce the daily [...]
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A Good Meal + A Good Deal = Good Business

By Jon Mejia | Published: May 6, 2010
From Dining Out For Life programs that benefit local charities to innovative social marketing techniques to the old tried-and-true Happy Hour specials, restaurants that put on their marketing hats and step outside of traditional advertising modes are taking control of their economic future. Thanks to the week of bargain pricing, hundreds of thousands of people [...]
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Why Green Beer and Wine is a Big Turn On to Lots of Young Men and Women

By Jon Mejia | Published: May 4, 2010
Today’s consumers, your customers, are a savvy bunch. They are mobile, interconnected and concerned about the environment like no generation before them. This is why it’s important for you, as the owner of a bar, restaurant or convenience store to use this ‘green’ data in a way that is beneficial, both to your business and [...]
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Your Right to Vote Just Got More Fun and Entertaining

By Jon Mejia | Published: April 20, 2010
I recently posted about a smart new social dining site called LunchWalla that let’s you and your friends vote on where to meet for breakfast, lunch, Happy Hour or dinner. The idea has caught on so well that the LunchWalla guys have now expanded the concept. In addition to dining, you can now vote on [...]
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Social Media: How Tweet it Is!

By Jon Mejia | Published: April 14, 2010
Social media (SM) via the internet has become the new “it tool” for modern marketing, and the two most popular sites for socialization and connecting with friends are Facebook and Twitter. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to [...]
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