Tag Archives: social media

How Important are ‘Word of Mouth’ Recommendations to Your Restaurant or Bar?

According to a consumer survey conducted during May and June by Market Force Information, the answer is simple. Critical. The results also confirm social media’s increasingly critical role in communicating with restaurant patrons. About half now indicate that they sometimes read online reviews and blog and tweet about restaurants. “Very satisfied” customers — those giving [...]
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9 Tips on How To Keep Your Customers Coming Back to Your Bar or Restaurant For More

Here are a few tips gleaned from some of our best clients: Have a Public Relation and Marketing Plan Use Social Media Be different from your competition Offer great appetizers, food and drinks Have a beer and wine license or full liquor license Offer beer and wine and distilled spirit tasting events Create a romantic [...]
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Do You Know Your Immediate Competition?

Whether you plan to open a bar or restaurant or if you’ve been in business for a long time, you should research your competition. Do they have a website? Are they involved in social media? Do they have a beer and wine license, a full liquor license or no license at all? What special events [...]
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You Don’t Have to Hang a Million Dollars Worth of Mirrors in Your Restaurant to Get Great Publicity, but It Doesn’t Hurt

What makes for great publicity? Recently, superstar chef Michel Roux Jr featured a series of rare and historically important mirrors, including one previously owned by former Prime Minster Sir William Gladstone, at the opening of this new restaurant. This little move has gained him media attention from all over the world. If you can get [...]
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What Can the Hospitality Industry Teach Bars and Restaurants? Lots!

The hospitality industry has learned several important lessons about social media that operators of bar and restaurant owners can apply to enhance their business model. These include: carefully listen to customers and adapt your offerings and messages accordingly speak in your brand’s voice to engage your customers people are just as likely to post a [...]
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If You Own a Restaurant or a Bar, You Are a ‘Brand’ and Social Media is Your Best Friend

Social media: is it just a passing fad? If you said yes, you should take four minutes out of your busy schedule to watch this video. Is social media just a fad that you can ignore? Today, in order to be successful in business, it’s no longer enough to just have a full liquor license [...]
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Why the Social Media ‘Friend’ Factor Is Your Best Bet for a Successful Bar or Restaurant

Word of mouth is recognized as the most influential and least expensive way to attract new customers. In this respect, the new kid on the advertising block, social media, is your best friend. Learning how to capitalize on the merging of the internet and mobile phones is the key to unlocking the ‘friend’ factor. Nearly [...]
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Your Right to Vote Just Got More Fun and Entertaining

I recently posted about a smart new social dining site called LunchWalla that let’s you and your friends vote on where to meet for breakfast, lunch, Happy Hour or dinner. The idea has caught on so well that the LunchWalla guys have now expanded the concept. In addition to dining, you can now vote on [...]
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Social Media: How Tweet it Is!

Social media (SM) via the internet has become the new “it tool” for modern marketing, and the two most popular sites for socialization and connecting with friends are Facebook and Twitter. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to [...]
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Yelp, I Need Somebody, Not Just Anybody

Actually, the headline is a take-off on a Beatles song, but in today’s competitive marketplace, it works because you, as a business owner, really are looking for a specific type of customer, and not just any customer. You’re looking for someone who has disposable income to spend at your restaurant or bar. You’re looking for [...]
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